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7 Inspiring Ideas for Social Media Contests and Giveaways for 2023

quiz contest for social media
Are you tired of the same old social media contests and giveaways? Fear not, social media warriors! We’re here to save your day with some fresh and exciting ideas that will boost your engagement and keep your followers on their toes.

Contests and giveaways are like the bread and butter of the social media marketing world. Why? Because they:

  • Get people talking about your brand
  • Increase your online visibility
  • Encourage user interaction
  • Drive up engagement rates


However, if you keep serving the same stale bread and butter, your followers might lose interest. That’s where this article comes in, like a superhero armed with a platter of exotic appetizers. Our mission is to share seven creative ideas for social media contests and giveaways that will spice up your engagement game.

Throughout this article, we’ll explore some unconventional contest formats and help you discover exciting new ways to interact with your audience. Remember, a dash of humor and a pinch of originality go a long way in the social media universe. So, buckle up, and let’s dive into the world of quirky contests and giveaways that will leave your followers craving more!

Stay tuned as we take you through:

  1. Photo contests with a twist
  2. User-generated content that will make your brand shine
  3. Trivia and quizzes that test your followers’ brains
  4. “Caption this” contests that tickle everyone’s funny bone
  5. Storytelling challenges that unleash your followers’ creativity
  6. Scavenger hunts that keep everyone on their toes
  7. Polls and voting contests that let your audience be the judge

Ready to amp up your social media game? Let’s get started! And remember, the only limit to these creative ideas is your own imagination.


Idea 1: Photo Contests

photo contest for social media seo

Say cheese! Photo contests are a fantastic way to bring out the inner photographer in your followers, and there’s no shortage of creative angles you can explore. Instead of sticking to the standard “best photo wins” approach, let’s push the boundaries and make your photo contest stand out from the crowd.

First things first, you need a theme that will grab your followers’ attention. Here are a few ideas to get you started:

  • “My Pet’s Secret Life”: Invite your followers to capture candid moments of their pets doing something silly, adorable, or unexpected.
  • “Mismatched Masterpieces”: Challenge your audience to find and photograph objects that seem completely out of place together, yet somehow create an aesthetically pleasing scene.
  • “Food Art”: Encourage your followers to turn their meals into edible works of art and share their deliciously creative masterpieces.


Once you’ve picked a theme, it’s time to set the rules. Keep these tips in mind:

  1. Set a deadline: Give your followers enough time to get inspired, snap their photos, and submit their entries.
  2. Be specific: Clearly state the contest requirements, such as image size, format, and any other guidelines related to your chosen theme.
  3. Encourage sharing: Ask your participants to use a unique hashtag and tag your brand when posting their entries. This will help promote your contest and make it easier to track submissions.

Now that your contest is up and running, you’ll want to choose a winner. But, why not take it one step further and give your followers a taste of fame? Instead of just announcing the winner, showcase the top entries in a gallery on your website or social media pages. This not only rewards your participants but also creates shareable content that can attract more followers. Photo contests are a surefire way to level up your social media and level up your Charleston SEO.

So, what are you waiting for? Grab your camera, strike a pose, and get ready to snap your way to social media success with an unforgettable photo contest!


Idea 2: User-Generated Content (UGC) Contests

Ready to put your followers in the spotlight and make them the stars of your social media show? UGC contests are the answer! These contests not only empower your audience to create and share content, but also serve up some authentic marketing gold for your brand. Plus, you’ll get to enjoy a virtual front-row seat to your followers’ creativity!

Here’s the lowdown on UGC contests:


  • Showcases your followers’ talents
  • Generates a treasure trove of content for your brand
  • Boosts engagement and fosters a sense of community


So, how do you kick off a UGC contest that will have your followers raring to go? Start by choosing a theme or challenge that resonates with your audience. Here are a few ideas:

  1. “Show Us Your Style”: If you’re a fashion brand, invite your followers to share their unique outfits featuring your products. You could even create different style categories (e.g., chic, casual, or avant-garde) for some extra fun.
  2. “DIY-ers Unite”: For home improvement or craft brands, ask your followers to share their best DIY projects using your products. Think room makeovers, upcycled furniture, or inventive crafts.
  3. “Share Your Success Story”: Encourage your followers to share their personal success stories related to your brand, whether it’s a fitness transformation, a career milestone, or overcoming a challenge.

Once you’ve chosen your theme, set some ground rules, and promote the contest across your social media channels. Don’t forget to create a unique hashtag to help track entries and make it easy for others to discover your contest.

Lastly, reward your UGC contest winners with prizes that matter. Consider offering exclusive products, gift cards, or even a chance to be featured on your brand’s social media channels.

So, are you ready to witness the power of UGC contests? Roll out the red carpet and let your followers shine!


Idea 3: Trivia and Quiz Contests

quiz contest trophy

It’s time to put on your thinking caps, folks! Trivia and quiz contests are an excellent way to keep your followers engaged and entertained while testing their knowledge. Plus, they’re a fun and interactive way to educate your audience about your brand, products, or industry.

Here are some tips for creating mind-boggling trivia and quizzes that’ll have your followers scratching their heads:

  1. Choose a theme: Pick a subject that’s relevant to your brand or industry, or opt for a general theme that appeals to a wide audience, such as pop culture, history, or science.
  2. Keep it varied: Mix up your questions to include multiple-choice, true or false, and fill-in-the-blank formats. This will keep your quiz fresh and interesting.
  3. Difficulty level: Strike a balance between easy and challenging questions to make sure everyone can participate.

Now, let’s dive into some examples of trivia and quiz contest themes:

  • “Product Pro”: Test your followers’ knowledge about your brand and its products. You can include questions about product features, uses, and even the history of your brand.
  • “Industry Insider”: Focus on your industry and cover topics like trends, innovations, and key players. This can help position your brand as an expert in your field.
  • “Pop Culture Whiz”: Entertain your audience with questions about movies, music, TV shows, and other pop culture topics. This type of quiz can attract a diverse group of participants and spark lively conversations.


To make your trivia and quiz contests even more enticing, offer attractive prizes or incentives to the winners. You could give away discount codes, exclusive access to new products, or even a shoutout on your social media pages.

So, go ahead and unleash your inner game show host! With trivia and quiz contests, you’ll not only boost your social media engagement but also create memorable experiences for your followers.


Idea 4: Caption This Contests

quiz contest for social media

Who doesn’t love a good laugh? “Caption this” contests are the perfect recipe for tickling your followers’ funny bones and encouraging their creative side. Plus, they’re super easy to set up and can generate a whole lot of engagement with minimal effort.

Here’s how to make your caption contest a roaring success:

  1. Choose the right image: Pick a photo that’s amusing, intriguing, or thought-provoking. It should inspire your followers to think outside the box and come up with clever captions. Bonus points if the image is related to your brand or products!
  2. Set the ground rules: Clearly outline the contest guidelines, including the deadline for entries, the maximum number of captions per participant, and any other important details.
  3. Encourage sharing: Ask your followers to use a unique hashtag and tag your brand when submitting their captions. This will help spread the word about your contest and attract more participants.

Now, let’s look at some examples of successful caption contests:

  • “Fashion Faux Pas”: Share a picture of an unusual outfit or fashion trend and invite your followers to create a hilarious caption that captures the essence of the photo.
  • “What’s Cooking?”: Post an image of a quirky or unconventional dish and ask your audience to come up with a creative description or backstory for the culinary creation.
  • “Wildlife Wackiness”: Use a funny or unexpected animal photo (like a cat in a pirate costume or a dog wearing sunglasses) and let your followers unleash their wit and humor with side-splitting captions.


Once the contest is over, showcase the best captions and announce the winner(s). Be sure to offer a prize that’s worth their creative efforts, such as a gift card, exclusive product, or a feature on your social media channels.

Ready to get your giggle on? “Caption this” contests are a fantastic way to keep your followers entertained and engaged, all while showcasing their creativity and sense of humor. So, let the captioning commence!


Idea 5: Storytelling Contests

storytelling for social media contest

Once upon a time, there was a brand that decided to embark on a magical journey to engage its followers through the power of storytelling. Spoiler alert: That brand is yours! Storytelling contests are a fantastic way to tap into your audience’s creativity and immerse them in your brand’s narrative.

Here’s how to create a storytelling contest that’ll have your followers spinning tales like a pro:

  1. Set the stage: Define the theme or setting for your contest. You could base it on your brand’s values, a specific product, or even a fictional world that ties in with your industry.
  2. Lay down the rules: Specify the word count, format (e.g., prose, poetry, or script), and any other guidelines that participants should follow.
  3. Create a deadline: Give your followers enough time to develop their stories, but not so long that they lose interest.

Now, let’s explore some storytelling contest themes:

  • “A Day in the Life”: Invite your followers to share a fictional day in the life of a character who uses your products or services. This allows them to showcase their creativity while highlighting the benefits of your brand.
  • “Brand Origin Story”: Encourage your audience to create a mythical origin story for your brand, complete with heroes, villains, and epic quests. “The Adventures of [Your Mascot]”: If your brand has a mascot or an iconic character, ask your followers to write a short adventure story featuring that character.


To make your storytelling contest even more engaging, consider partnering with a relevant influencer, author, or expert to help judge the entries and offer valuable feedback to the participants.

Finally, don’t forget to reward the winning storytellers with enticing prizes, such as a feature on your blog, an exclusive collaboration opportunity, or access to a writing workshop or course.

And so, the stage is set for your brand’s storytelling contest. May the best story win, and may your brand live happily ever after in the hearts and minds of your followers!


Idea 6: Scavenger Hunt Contests

scavenger hunt for seo

Ahoy, mateys! Get ready to set sail on a thrilling adventure with scavenger hunt contests. These interactive and engaging contests are perfect for keeping your followers on their toes while they uncover hidden treasures related to your brand. So, grab your treasure maps and let’s get hunting!

To create a scavenger hunt contest that’ll have your followers shouting “Eureka!”, follow these steps:

  1. Plot your course: Design a scavenger hunt that can be completed online (e.g., on your website or social media platforms) or offline (e.g., in a physical store or at an event). Make sure the hunt is challenging but not so difficult that it frustrates participants.
  2. Plant the clues: Develop a series of hints, riddles, or puzzles that guide your followers to the hidden treasure. Be creative and use a variety of formats, such as images, videos, or text.
  3. Set the rules: Clearly outline the contest guidelines, including the start and end times, the method for submitting completed hunts, and any other important details.

Here are some scavenger hunt contest ideas to inspire you:

  • “Hidden Product Hunt”: Hide images or descriptions of your products throughout your website or social media channels, and challenge your followers to find them all.
  • “Brand Trivia Treasure Hunt”: Create a series of trivia questions related to your brand, and have your followers search for the answers online or in-store.
  • “Spot the Difference”: Post a series of images with subtle differences, and ask your followers to identify the discrepancies.


Once the scavenger hunt contest is over, reward the winners with exclusive prizes, such as discounts, gift cards, or limited-edition products. You can also create a leaderboard to showcase the top hunters and encourage friendly competition among your followers.

So, are you ready to embark on a swashbuckling scavenger hunt adventure? With a bit of creativity and planning, you’ll have your followers hooked and eagerly awaiting your next exciting contest!


Idea 7: Polls and Voting Contests

polls for social media contest

Ladies and gentlemen, it’s time to flex your democratic muscles and let your opinions be heard! Polls and voting contests are a fantastic way to engage your followers and make them feel like their voices matter. Plus, they offer valuable insights into your audience’s preferences, which can help you make better business decisions.

Here’s how to create a buzzworthy poll or voting contest:

  1. Pick a topic: Choose a subject that’s relevant to your brand and sparks interest among your followers. This could be anything from product features to industry trends or even pop culture.
  2. Set up your poll: Use social media platforms (like Twitter or Instagram) or third-party tools to create an eye-catching poll or voting contest. Make sure it’s user-friendly and accessible on multiple devices.
  3. Promote it: Share your poll or voting contest across your social media channels, and encourage your followers to participate and share it with their networks.

Now, let’s explore some examples of polls and voting contests that’ll have your followers clamoring to cast their votes:

  • “Product Face-Off”: Pit two of your products against each other and ask your followers to vote for their favorite. This not only boosts engagement but also provides valuable feedback on your offerings.
  • “Help Us Choose”: Invite your audience to vote on an upcoming product design, packaging, or even a new flavor. This gives your followers a sense of ownership and makes them feel more connected to your brand.
  • “Battle of the Memes”: Share a collection of funny or thought-provoking memes related to your industry, and ask your followers to vote for the one that tickles their funny bone the most.


Once your poll or voting contest concludes, share the results with your followers and thank them for their participation. You can also offer incentives, such as discounts or exclusive content, to those who took part in the contest.

So, are you ready to let your followers’ voices be heard? With polls and voting contests, you’ll not only foster a sense of community but also gather valuable insights that can help shape the future of your brand. Happy voting!


Tips for a Successful Social Media Contest or Giveaway

Cash Money Giveaway

So, you’ve decided to dive into the wonderful world of social media contests and giveaways. Huzzah! To make sure your contest is a smashing success, follow these tips that are hotter than a jalapeño on a summer day:

  1. Define your goals: Before you launch your contest, it’s crucial to determine what you hope to achieve. Are you aiming for increased engagement, more followers, or perhaps generating leads? Knowing your objectives will help guide your contest strategy.
  2. Keep it simple: Don’t overcomplicate the contest mechanics. Your followers are more likely to participate if the rules are clear, straightforward, and easy to follow. Remember, simplicity is key!
  3. Offer enticing prizes: Choose prizes that are relevant to your brand and appealing to your target audience. This could include exclusive products, gift cards, or even experiences like a behind-the-scenes tour or a meet-and-greet with your team.
  4. Promote, promote, promote: Even the most epic contest won’t succeed if nobody knows about it. Share your contest across your social media channels, email list, and even your website to ensure maximum visibility.
  5. Monitor and engage: Keep an eye on the contest progress, and engage with participants by liking, commenting, or sharing their entries. This not only boosts excitement but also fosters a sense of community among your followers.

Here are a few examples to put these tips into action:

  • For a photo contest, create a unique hashtag and encourage participants to use it when submitting their entries. This makes it easier to track submissions and increases the contest’s visibility.
  • If you’re running a trivia contest, consider using a chatbot to automate the process and provide instant feedback to participants. This keeps the contest running smoothly and maintains engagement levels.


In conclusion, running a successful social media contest or giveaway isn’t as daunting as wrestling an alligator. By following these tips and choosing the right contest idea, you’ll be well on your way to boosting engagement, growing your audience, and making your brand the talk of the town. So, get your game face on and let the contest begin!



Well, folks, we’ve reached the end of our exhilarating journey through the realm of social media contests and giveaways. We’ve explored various creative ideas, from photo contests that could rival the Mona Lisa, to scavenger hunts that would make Indiana Jones green with envy. Now, it’s time to put these ideas into action and watch your brand’s engagement skyrocket like a rocket bound for Mars!

Before you rush off to create your next social media contest, let’s recap some key takeaways:

  • Choose a contest idea that aligns with your brand’s goals and values.
  • Keep the contest mechanics simple and user-friendly.
  • Offer prizes that are relevant and enticing to your target audience.
  • Promote your contest across multiple channels to maximize visibility.
  • Engage with participants and create a sense of community.


By following these guidelines and injecting your brand’s unique personality into your contests, you’ll create memorable experiences that keep your followers coming back for more. And who knows? You might even discover some hidden talent among your audience or uncover valuable insights that help shape your brand’s future.

So, there you have it – a treasure trove of creative ideas for social media contests and giveaways. Now, it’s time for you to unleash your inner marketing maestro and make some social media magic. Ready, set, contest!

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About Me

I’m Joseph, CEO of Swift Rankings and SEO expert. I have been building and ranking websites for 10+years. My team and I cover all aspects of SEO, including keyword research, link building, on page optimization, technical SEO, content writing, and competitive analysis. We are the #1 Charleston SEO firm, and are currently growing in other areas.

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